AI-Tech company Hivelab is continuing to expand AI-based innovation in advertising operations as it extends its long-term partnership with game developer Joycity.

Hivelab and Joycity have maintained a long-standing partnership built on trust, working together to strengthen competitiveness across game advertising operations. The extension of the partnership reflects recognition of the operational achievements and expertise accumulated to date, with both companies planning to further advance a next-generation advertising operations framework based on AI and AX (AI Transformation).

Hivelab is applying AI technology across the entire advertising production and operations process, driving innovation that goes beyond the limitations of conventional operating methods. By establishing an AI-powered creative production environment, the company has shortened the time required to produce ad creatives and built a system capable of rapidly generating a wide range of creative assets with fewer resources. Through this approach, Hivelab is improving both productivity and production efficiency while enabling the swift operation of content optimized for each campaign’s objectives and target audiences.

Hivelab has also established a system that enables immediate responses to various issues that may arise during operations, supporting stable advertising operations. Based on rapid decision-making and a flexible collaboration process, the company minimizes operational risks while providing an operating environment designed to maximize clients’ marketing performance.

In particular, Hivelab is going beyond the mere use of AI tools to drive innovation across overall work processes based on AX (AI Transformation). By advancing the entire workflow around AI, from advertising planning and creative production to operations and quality management, the company is building a next-generation advertising operations model that not only reduces production lead time and enhances operational productivity, but also improves quality and response speed.

In the future, Hivelab plans to continue introducing differentiated services that combine AI technology with operational expertise as a next-generation AI-Tech company built on customer experience (CX). Together with Joycity and other partners, the company aims to lead innovation in digital marketing.