HIVELAB has been awarded the project to build Seolhaewon’s next-generation integrated reservation platform. The company plans to implement an integrated digital service ecosystem that elevates both the customer booking experience and operational efficiency.

HIVELAB, a next-generation Customer Experience (CX)-driven AI-Tech enterprise, announced on the 10th that it has secured the contract for Seolhaewon’s next-generation integrated reservation platform project.

This initiative aims to seamlessly integrate Seolhaewon’s diverse reservation services and operational functions into a unified platform architecture, while advancing the digital service environment to provide customers with a more convenient and consistent booking experience.

HIVELAB plans to restructure the service architecture and user experience (UX) around the customer’s booking journey, rendering the overall process from information discovery to product selection, reservation, and service usage more intuitive. Simultaneously, it will establish an integrated platform infrastructure to enable highly efficient administrative service management.

Specifically, built upon a highly scalable system architecture that reliably integrates diverse services and products, the platform will be engineered to adapt flexibly to future service expansions and shifts in the operational environment. The core objective is to maximize Seolhaewon’s service competitiveness by simultaneously optimizing customer touchpoint usability and operational management convenience. 

HIVELAB will comprehensively deploy its expertise in UX strategy, service architecture, UI/UX design, and software development, accumulated through extensive experience in building digital platforms across various industry sectors. The company will focus on human-centered service design and robust platform engineering to consistently deliver the brand's intended customer experience across the digital environment. 

A HIVELAB official stated, "This project holds significant value as it extends beyond building a conventional booking system to delivering an integrated platform that simultaneously advances customer experience and operational execution," adding, "Powered by HIVELAB's digital transformation capabilities, we will construct a next-generation reservation environment tailored specifically to Seolhaewon’s unique offerings and customer demands."

As a digital innovation communication agency specializing in AI/AX solutions and platform architecture, HIVELAB integrates technological precision with creative capabilities to drive digital transformation (DX) and strengthen business competitiveness for its clients, while continuously expanding groundbreaking digital experiences across diverse industries.