Hivelab, an AI/AX specialist company, has been carrying out the production of marketing ad creatives for Lineage M since the second quarter of 2026, continuing collaboration in the field of game marketing creative.

Hivelab is supporting a creative production environment that effectively communicates Lineage M’s brand value and campaign messages through the development of ad creatives for the game’s major marketing campaigns. As a flagship mobile MMORPG that has maintained stable service over a long period, Lineage M requires ad creatives tailored to each campaign’s objectives and target user characteristics.

Based on understanding of game marketing and experience in producing ad creatives, Hivelab is developing image concepts for Lineage M. In particular, the company has applied an AI-powered image concept production process that enables rapid review of initial visual directions and supports an efficient production framework for proposing creative assets across a wide range of concepts.

Drawing on extensive experience in producing game marketing ad creatives, Hivelab has built integrated creative capabilities spanning campaign message development, visual direction review, and the production of ad creatives tailored to each media channel.

Hivelab plans to continue supporting clients in expanding their marketing communications more effectively in line with the shift toward AI- and AX-driven production environments in the future.