HIVELAB (CEO Seo Jonghyuk), an AI and digital transformation (DX) specialist company, announced that it has renewed its marketing design partnership agreement with Naver through 2026. Now in its eighth year as Naver’s key marketing partner, HIVELAB has continuously collaborated on design and content production across a wide range of services and platforms.

With this contract extension, HIVELAB will broaden the scope of collaboration beyond promotional pages and display advertising (DA) design for existing services such as Naver Shopping, Chzzk, and Clip, to include new and growing service areas. Through this expanded partnership, HIVELAB aims to simultaneously strengthen Naver’s service competitiveness and enhance user experience.

In particular, HIVELAB executes projects based on its “Hybrid AX (AI Transformation)” approach, which combines design expertise with AI technology. By applying and advancing processes such as AI-driven video and motion graphics production, template-based design system development focused on operational efficiency, and content optimization, HIVELAB is increasing both production efficiency and creative quality.

A representative from HIVELAB’s Brand Innovation Center stated, “The extension of our long-term partnership with Naver demonstrates trust in HIVELAB’s creative capabilities and its AI-powered digital production framework.” The representative added, “We will continue to actively support our partners’ business performance by delivering design and content operation models that integrate AI, automation, and creative expertise.” They further noted that HIVELAB plans to continuously expand collaboration with Naver across various areas, including new service launches, feature enhancements, and seasonal campaigns, to further strengthen the partnership.