Hivelab, a company specializing in Artificial Intelligence (AI) and Digital Transformation (DX), announced on November 10th, 2025 that it was selected for NIPA’s “GPU (Graphics Processing Unit) Rental Support” project and will begin full-scale development of an “AI-based automated content creation and brand guideline verification system.”

The core of this project is to implement a dual-structured AI system that automates both content creation and verification. In today’s digital marketing environment, companies must produce large volumes of content quickly to meet the varying requirements of multiple platforms. However, because most of this process still relies heavily on manual work, it consumes excessive time and cost. In addition, manually reviewing brand guidelines often leads to errors, making it difficult to maintain brand consistency.

To overcome these limitations, Hivelab is developing an integrated AI solution that combines generative AI with computer vision technology. This system learns from both image and text data to automatically generate the optimal combination of copy and visual elements. It also automatically verifies compliance with brand guidelines—such as logo placement and color ratio - ensuring the quality and consistency of the content.

Through this project, Hivelab will lease four NVIDIA H100 GPUs for 8 months to build a high-performance parallel learning environment. Leveraging this infrastructure, the company aims to maximize the efficiency of generative model training while conducting validation experiments to enhance both development speed and system performance. Hivelab expects this to serve as a key driving force for shortening the development timeline and advancing its models.

Once development is completed, the system will be converted into a SaaS (Software-as-a-Service) platform, allowing advertisers, agencies, and publishers to easily access and utilize it in a cloud environment.

Hivelab CEO Seo Jong Hyuk stated, “Being selected for the GPU Rental Support program officially recognizes Hivelab’s AI technology and its industrial applicability. Through our innovative AI solution that simultaneously enhances content production efficiency and brand consistency, we aim to further strengthen the competitiveness of Korea’s digital industry.”

Source: Newsis →