Digital marketing agency HIVELAB announced that it has been exclusively managing marketing for Netmarble’s major game titles for 11 years, from 2015 to the present (2026), maintaining one of the industry’s longest-standing strategic partnerships.

This collaboration is regarded as a representative success case built on trust across all areas - including strategy, operations, and creative - going beyond a simple outsourcing relationship.

Since 2015, HIVELAB has served as Netmarble’s core marketing partner, jointly executing numerous large-scale projects. The 11-year partnership demonstrates both stable operational capabilities and strong performance delivery, making it a rare case within the industry. In particular, the partnership has been sustained through rapid decision-making and a highly collaborative working structure, enabling proactive and productive cooperation.

HIVELAB has secured differentiated competitiveness through an operating framework specialized for the game industry. Its ability to respond immediately to issues, produce high-quality creative assets based on deep game expertise, and maximize marketing performance through efficient collaboration processes has been key. These strengths have played a crucial role in the long-term success of major IPs and the stable execution of ongoing campaigns.

Working across Netmarble’s diverse genres and IPs, HIVELAB has delivered a series of notable success stories. Key examples include MMORPG titles such as Lineage 2: Revolution and RF Online Next; the global hit Solo Leveling: Arise Overdrive; and casual and idle games such as Seven Knights Idle Adventure and StoneAge: Pet World. In addition, HIVELAB has successfully led marketing efforts for new titles including Vampir and Raven 2, further expanding its portfolio.

A HIVELAB representative stated, “Our 11-year collaboration with Netmarble symbolizes the trust-based partnerships and execution-driven marketing philosophy that HIVELAB has consistently pursued. Moving forward, we will continue to create success together with our partners by leveraging our deep understanding of the game industry and our advanced marketing capabilities.”