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HIVELAB, a major partner in the 'Samsung Galaxy S24 Unpack Project' 2024.03.11
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Global digital marketing agency HIVELAB announced on 2024 March 11th that it participated as a key partner in the Galaxy Unpacked 2024 event held at the SAP Center in San Jose, California, USA.


HIVELAB is a global digital marketing agency that has collaborated for many years not only with Samsung but also with major domestic and international companies such as Cheil Worldwide, Naver, Disney Korea, Amorepacific, and Hyundai Industrial Development, as well as global gaming clients such as Netmarble, Supercell, Krafton, and Riot Games.


In this event, HIVELAB contributed to the planning, design, video production, and development of the Galaxy S24, S24+, and S24 Ultra Global Site. The company also provided interactive tutorial features that allow users to experience key AI functions on the global site, enhancing the overall completeness of the project.


During the event, HIVELAB showcased designs and videos that effectively demonstrated the key AI-powered features of the Galaxy S24, including the new AI-based search function ‘Circle to Search’, real-time call interpretation and text translation, website translation and summarization, delivering a realistic and engaging presentation.




HIVELAB has been carrying out the global operation project for Samsung.com at Samsung Electronics for many years, continuing its successful references in the field of digital global platform development.


In particular, the company possesses specialized expertise and experience in AEM (Adobe Experience Manager), a leading content management system, enabling it to systematically build and manage global services and web standard guidelines. Recently, HIVELABhas been focusing on strengthening its capabilities not only in UX·UI consulting and operations services but also in the advertising business.


Bo-ram Jang, Design Team Leader at HIVELAB, stated,

"In this project, HIVELAB focused on showcasing the quality of long-distance photography using high-resolution optical zoom and highlighting the excellence of AI technology for design and photo editing. We are pleased to have successfully delivered the intended message with high completeness."


Seung-hyun Lee, AE Team Leader at HIVELAB, added,

"By utilizing our accumulated expertise in 2D and 3D video production, we were able to create outstanding visual storytelling that accentuates the product’s key features. Moving forward, we will continue to provide tailored strategic planning and differentiated operational services that align with our clients' marketing goals."


Source: ETNEWS

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