HIVELAB

Go back
HIVELAB, ‘Workshop by Baskin-Robbins’ Project Collaboration 2024.03.25
img_thumb

Demonstrating specialized expertise in Brand Experience Design and Production, Establishment and Operation 



Global digital marketing agency HIVELAB has announced its collaboration with the Advertising & Creative team at BR Korea for the overall brand experience of ‘Workshop by Baskin Robbins.’


The ‘Workshop by Baskin Robbins,’ which opened on 2024 February in Gangnam, Seoul, is a space for experimentation and creation that showcases next-generation product research and development capabilities. It serves as both the first space where new products, made by the headquarter, are introduced to customers, and as a hub for research and development (R&D).


To provide a differentiated brand experience, ‘Workshop by Baskin Robbins’ operates a storyteller called ‘Doctor.’ The Doctor not only guides visitors through the Baskin Robbins brand story but also offers one-by-one service by recommending ice cream flavors tailored to individual preferences. In the first half of this year, through the ‘Ice Cream Docent’ program with the Doctor, customers will be given a professional and private ice cream experience.


In this collaboration, HIVELAB was responsible for the overall brand experience design, as well as UX/UI production and design. They particularly focused on UX (store-specific tablet app), content (media wall videos and data visualization), and the operation and marketing of ongoing programs such as Doctor’s Docent Tour.

A representative from HIVELAB’s Brand Innovation Center stated, “The Workshop by Baskin Robbins is planned and operated as a space for experimentation and creation. HIVELAB will continue our collaboration with BR Korea to consistently create differentiated experiences for customers in this new experimental space, something they have never encountered before.”



Source: Hankyung.com →

Please read
our Company Brochure
and find out more. :-)

COMPANY
BROCHUREDownload

Are you ready
to be a part of us?

START A PROJECT JOIN US