News : HIVELAB

HIVELAB ra mắt bản Beta giải pháp AI ‘AXIMO’ — Cung cấp trải nghiệm UX tạo sinh (Generative UX) dựa trên phân tích ý định người dùng 2026.09.18

HIVELAB(Vertical AI-Tech, CEO Seo Jong-hyuk) thông báo đã ra mắt phiên bản beta của giải pháp UI/UX siêu cá nhân hóa 'AXIMO' vào ngày 15 vừa qua. AXIMO là một dịch vụ SaaS dành cho doanh nghiệp, phân tích hành vi của người truy cập website theo thời gian thực và tạo ra màn hình có cấu trúc khác nhau cho từng đối tượng người dùng.

HIVELAB đã tiên phong áp dụng phiên bản beta AXIMO trên trang chủ chính thức của công ty (hivelab.co.kr). Mục đích là để kiểm chứng chất lượng tạo màn hình và hiệu quả chuyển đổi dựa trên lưu lượng truy cập thực tế, trước khi cung cấp cho khách hàng doanh nghiệp. Dựa trên kết quả vận hành beta, công ty có kế hoạch mở rộng phạm vi áp dụng và hướng tới ra mắt chính thức dịch vụ SaaS vào quý 1 năm sau.

Khác với phương thức cá nhân hóa website truyền thống vốn chỉ thay đổi một số khu vực nhất định như sản phẩm hay nội dung gợi ý, AXIMO cá nhân hóa toàn diện hơn: từ nội dung hiển thị, thông điệp cốt lõi, bố cục thiết kế, thứ tự xuất hiện cho đến các điểm nhấn quan trọng cho từng người truy cập.

Hệ thống thu thập các tín hiệu hành vi như lượt nhấp chuột, thời gian lưu lại trang, tốc độ cuộn trang của người truy cập để ước tính ý định của họ, sau đó tạo ra màn hình có khả năng chuyển đổi cao thông qua UI sinh tạo (GenUI). Bằng cách sử dụng mô phỏng digital twin, hệ thống suy luận trước cấu trúc màn hình được dự đoán sẽ nhận được phản hồi tích cực từ người truy cập, đồng thời phản hồi thực tế của người truy cập lại được đưa trở lại vào quá trình học tăng cường (reinforcement learning). Nhờ đó, hiệu năng suy luận và tạo màn hình được cải thiện liên tục.

Kết nối UX siêu cá nhân hóa với hiệu quả marketing và bán hàng thành một luồng duy nhất

AXIMO không chỉ dừng lại ở việc tạo ra màn hình riêng cho từng người truy cập, mà còn được thiết kế để kết nối và theo dõi kết quả đó với hiệu quả marketing và bán hàng.

Trên bảng điều khiển (dashboard), người dùng có thể theo dõi toàn bộ quá trình từ khi người truy cập vào trang cho đến khi họ thực hiện hành động chuyển đổi mục tiêu. Hệ thống còn cung cấp tính năng ABM (marketing dựa trên tài khoản doanh nghiệp) giúp đề xuất nên ưu tiên tạo điểm chạm marketing nào với khách hàng doanh nghiệp nào, cũng như tính năng đề xuất hướng cải thiện UI/UX. Nếu sử dụng tính năng tạo nội dung marketing, các cơ hội được phát hiện trên dashboard có thể được chuyển hóa thành hoạt động marketing thực tế.

Mở rộng phạm vi áp dụng AXIMO phù hợp với đặc thù từng ngành

HIVELAB có kế hoạch không giới hạn AXIMO trong một ngành cụ thể, mà sẽ mở rộng sang các lĩnh vực như thương mại điện tử, giải trí, tài chính, dịch vụ đời sống, v.v.

Vì mô hình hành vi của người truy cập website và tiêu chí chuyển đổi khác nhau tùy theo từng ngành, công ty dự định lần lượt ra mắt các gói dịch vụ phản ánh dữ liệu và tiêu chuẩn thiết kế màn hình riêng của từng lĩnh vực.

Phương thức cung cấp cơ bản là SaaS trên nền tảng đám mây. Đối với các môi trường khó xuất dữ liệu nội bộ ra ngoài như lĩnh vực tài chính và công, công ty cũng có kế hoạch hỗ trợ phương thức cài đặt tại chỗ (on-premise). Các dịch vụ tích hợp hệ thống liên quan và bảo trì sẽ được cung cấp cùng thời điểm ra mắt chính thức.

HIVELAB trúng thầu dự án xây dựng Nền tảng Đặt chỗ Tích hợp Thế hệ mới cho Seolhaewon
Dựa trên năng lực thiết kế UX lấy hành trình khách hàng làm trung tâm cùng kinh nghiệm xây dựng nền tảng tích hợp, HIVELAB dự kiến sẽ nâng cao đồng thời sự tiện lợi cho khách hàng và hiệu quả vận hành của Seolhaewon.
2026.09.18

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Hivelab
- Seoul
  sales@hivelab.co.kr
- Hanoi
  sales.vn@hivelab.com
- Tokyo
  sales.jp@hivelab.com
Keystone
- Seoul
  keystone@keystonemc.com
- Bangkok
  th_admin@keystonemc.com
- Jakarta
  keystoneinni@keystonemc.com
- Singapore
  sg@keystonemc.com
- Kuala Lumpur
  karen.cheong@keystonemc.com

Previous policy from July 13, 2020, to April 09, 2024	Amended policy from April 10, 2024
1. Collection of Personal Information The following personal information is collected via the web page, paper, phone, fax, etc.	1. Collection of Personal Information (revised) The following personal information is collected via the web page, paper, phone, fax, email, and other electronic method, etc.
2. Use of Collected Personal Information Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting	2. Use of Collected Personal Information (revised) [Recruiting] Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting [Project Inquiry or Request] Client identification, inquiry of request confirmation, and communication
3. Personal Information Processing and Period of storage The stored personal information will be destroyed after being kept for one (1) year from the day of consent, or five (5) years if there was an additional consent. However, if the job candidate withdraws the consent and request for destruction, the company destroys the stored personal information without delay.	3. Personal Information Processing and Period of storage (revised) [Recruiting] For job candidates, the stored personal information will be destroyed after being kept for one (1) year from the day of job application, or five (5) years if there is additional consent from the candidate. However, if the job candidate withdraws the consent and requests for destruction, the company destroys the stored personal information without delay. [Project Inquiry or Request] The company retains personal information of a client who makes an inquiry or requests a project for 3 years and destroys the information after the retention period ends.
7. The Users’ Rights and Obligations Users may view and edit his/her personal information and may request for destruction or withdrawal of the information at any time. Please write, call or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. Personal information that was destroyed due to the user’s request is processed as mentioned in “3", and is not allowed to browse or use for other purposes.	7. The Users’ Rights and Obligations (revised) Users may view and edit their personal information and have the rights to transmit the information, request modification or destruction of the information, suspend the processing of the information, or withdraw consent to the processing of the personal information at any time. Provided, under applicable law, that the company may deny a user’s request to suspend processing. In such case, the company shall provide the reason for the denial to the user. Please write, call, or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. For a child under 14 years of age, their legal representatives may view or modify the child's personal information. They may also request to destroy the child's information or suspend processing. Personal information that was destroyed due to the request of users or legal representatives is processed as mentioned in “3. Personal Information Processing and Period of Storage" and is not allowed to be browsed or used for other purposes. Under applicable law, users have the right to deny automatic collection of personal information or to request an explanation for such collection.
9. Privacy Protection Officer and Responsible Department [Privacy Protection Officer and Responsible Department] Chief Officer: Jimin Kim Contact : 82)31-698-3001 Department: Management Support Department email : hivelab_hr@hivelab.co.kr	9. Privacy Protection Officer and Responsible Department (revised) [Privacy Protection Officer and Responsible Department] Privacy Protection Officer: Kim Hyunwoo Contact: 031)698-3001 Department: People Department Email: hivelab_hr@hivelab.co.kr
10. Installation and Operation of Visual Data Processing Devices (newly added in the amended policy)	10. Installation and Operation of Visual Data Processing Devices (newly added) Under applicable law, the company installs and operates visual data processing devices for the following purposes. Safety of facilities and prevention of fire Crime prevention for user’s safety [The Place of Installation, Scope of Photographing, and Number of Devices] Hallway/lounge/server room on the 8th floor of the headquarters office: 5 devices Hallway/lounge/server room on the 9th floor of the headquarters office: 4 devices [Contact Point of the Chief Officer and Staffs with Access] Chief Officer: Kim Hyunwoo (People Department, 031-698-3001) Staff with Access: Song Nakhyeon (General Affairs, 031-698-3001) Staff with Access: Park Jinyoung (General Affairs, 031-698-3001) [The Hours of Photographing, Period and Place of Storage, and Processing] Hours of photographing: 24 hours Storage period: 180 days from the day of photographing (if device storage is at full capacity, visual information is automatically deleted from the oldest one in order) Storage place: server room on each floor Processing: the company records requests for access or destruction of the personal visual information, provision of the information to a third party, and use of the information beyond the purposes it was collected. Once the storage period is expired, the information is permanently destroyed by using secure methods that make the information unrecoverable (shredding or incineration in case of printing). [Access to Personal Visual Information and its Location] How to access: please contact the chief officer in advance and then visit. The location: server room on each floor [Process for a data subject’s Request of Visual Information or Others] If data subjects submit a request to view, destroy, or confirm the existence of their personal visual information, they can do so by contacting the designated contact point. Provided, however, that this applies to personal visual information of the subject being recorded or the information that is clearly necessary for urgent protection of life, body, or property of the subject. The company shall take measures to process the request to view, destroy, or confirm visual information without delay. [Process for Security of Visual Information] To ensure the physical security of personal visual information, the company stores and manages the information in a restricted area that prohibits unauthorized entry. Only a minimum number of authorized personnel are granted to have access to the information. Further, to prevent forgery or tampering, the company records the creation date of information, the purpose of access, the accessing person, and the date of access whenever someone accesses information.

HIVELAB

Privacy Policy

1. Collection of Personal Information

2. Use of Collected Personal Information

3. Personal Information Processing and Period of storage

4. Provision of Personal Information

5. Destruction of Personal Information

6. Securing the Safety of Personal Information

7. The users’ Rights and Obligations

8. Installation, Operation, and Rejection of Tool for the Collection of Personal Information

9. Privacy Protection Officer and Responsible Department

10. Installation and Operation of Visual Data Processing Devices

11. Comparative Table of the Privacy Policy (Enforcement Date: April 10, 2024)