News : HIVELAB

Hivelab gia hạn quan hệ đối tác với Joycity, đẩy nhanh đổi mới vận hành quảng cáo dựa trên AI・AX 2026.07.06

Hivelab, doanh nghiệp AI-Tech, đã gia hạn quan hệ đối tác lâu dài với công ty game Joycity, đồng thời tiếp tục mở rộng đổi mới trong vận hành quảng cáo dựa trên AI.

Hivelab và Joycity đã duy trì mối quan hệ hợp tác dựa trên sự tin tưởng trong thời gian dài, cùng nhau tăng cường năng lực cạnh tranh trong toàn bộ hoạt động vận hành quảng cáo game. Việc gia hạn quan hệ đối tác lần này là kết quả của việc những thành quả vận hành và chuyên môn đã tích lũy trong thời gian qua được ghi nhận. Hai bên dự kiến sẽ tiếp tục nâng cao hơn nữa hệ thống vận hành quảng cáo thế hệ mới dựa trên AI và AX (AI Transformation).

Hivelab đang áp dụng công nghệ AI vào toàn bộ quy trình sản xuất và vận hành quảng cáo, qua đó hiện thực hóa những đổi mới vượt ra khỏi giới hạn của phương thức vận hành truyền thống. Bằng cách xây dựng môi trường sản xuất creative dựa trên AI, Hivelab đã rút ngắn thời gian sản xuất tư liệu quảng cáo, đồng thời thiết lập hệ thống cho phép nhanh chóng tạo ra nhiều sản phẩm sáng tạo đa dạng ngay cả với nguồn lực hạn chế. Thông qua đó, Hivelab đang nhanh chóng vận hành các nội dung được tối ưu hóa theo mục tiêu chiến dịch và đối tượng mục tiêu, đồng thời nâng cao cả năng suất lẫn hiệu quả sản xuất.

Ngoài ra, Hivelab đã xây dựng hệ thống có thể phản ứng tức thời trước nhiều vấn đề phát sinh trong quá trình vận hành, qua đó hỗ trợ vận hành quảng cáo một cách ổn định. Dựa trên khả năng ra quyết định nhanh chóng và quy trình hợp tác linh hoạt, Hivelab không chỉ giảm thiểu rủi ro vận hành mà còn cung cấp môi trường vận hành giúp tối đa hóa hiệu quả marketing của khách hàng.

Đặc biệt, Hivelab không chỉ dừng lại ở việc sử dụng các công cụ AI đơn thuần, mà còn đang đổi mới toàn diện phương thức làm việc dựa trên AX (AI Transformation). Bằng cách nâng cao toàn bộ quy trình từ lập kế hoạch quảng cáo, sản xuất creative, vận hành đến quản lý chất lượng theo hướng lấy AI làm trọng tâm, Hivelab đang xây dựng mô hình vận hành quảng cáo thế hệ mới, không chỉ giúp rút ngắn lead time sản xuất và nâng cao năng suất vận hành, mà còn cải thiện cả chất lượng lẫn tốc độ phản hồi.

Trong thời gian tới, với vai trò là doanh nghiệp AI-Tech dựa trên nền tảng trải nghiệm khách hàng thế hệ mới (CX), Hivelab dự kiến sẽ tiếp tục giới thiệu các dịch vụ khác biệt bằng cách kết hợp công nghệ AI với chuyên môn vận hành, đồng thời dẫn dắt đổi mới marketing số cùng Joycity và nhiều đối tác khác.

Hivelab sản xuất tư liệu quảng cáo marketing cho Lineage M
Hivelab đang thực hiện công việc sản xuất tư liệu quảng cáo marketing cho Lineage M, hỗ trợ truyền tải thông điệp chiến dịch dựa trên việc thiết kế hình ảnh bằng AI và kinh nghiệm sản xuất tư liệu quảng cáo game.
2026.07.06

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Hivelab
- Seoul
  sales@hivelab.co.kr
- Hanoi
  sales.vn@hivelab.com
- Tokyo
  sales.jp@hivelab.com
Keystone
- Seoul
  keystone@keystonemc.com
- Bangkok
  th_admin@keystonemc.com
- Jakarta
  keystoneinni@keystonemc.com
- Singapore
  sg@keystonemc.com
- Kuala Lumpur
  karen.cheong@keystonemc.com
Hivelab Studio
- Seoul
  hls001@hivelabstudio.co.kr

Previous policy from July 13, 2020, to April 09, 2024	Amended policy from April 10, 2024
1. Collection of Personal Information The following personal information is collected via the web page, paper, phone, fax, etc.	1. Collection of Personal Information (revised) The following personal information is collected via the web page, paper, phone, fax, email, and other electronic method, etc.
2. Use of Collected Personal Information Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting	2. Use of Collected Personal Information (revised) [Recruiting] Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting [Project Inquiry or Request] Client identification, inquiry of request confirmation, and communication
3. Personal Information Processing and Period of storage The stored personal information will be destroyed after being kept for one (1) year from the day of consent, or five (5) years if there was an additional consent. However, if the job candidate withdraws the consent and request for destruction, the company destroys the stored personal information without delay.	3. Personal Information Processing and Period of storage (revised) [Recruiting] For job candidates, the stored personal information will be destroyed after being kept for one (1) year from the day of job application, or five (5) years if there is additional consent from the candidate. However, if the job candidate withdraws the consent and requests for destruction, the company destroys the stored personal information without delay. [Project Inquiry or Request] The company retains personal information of a client who makes an inquiry or requests a project for 3 years and destroys the information after the retention period ends.
7. The Users’ Rights and Obligations Users may view and edit his/her personal information and may request for destruction or withdrawal of the information at any time. Please write, call or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. Personal information that was destroyed due to the user’s request is processed as mentioned in “3", and is not allowed to browse or use for other purposes.	7. The Users’ Rights and Obligations (revised) Users may view and edit their personal information and have the rights to transmit the information, request modification or destruction of the information, suspend the processing of the information, or withdraw consent to the processing of the personal information at any time. Provided, under applicable law, that the company may deny a user’s request to suspend processing. In such case, the company shall provide the reason for the denial to the user. Please write, call, or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. For a child under 14 years of age, their legal representatives may view or modify the child's personal information. They may also request to destroy the child's information or suspend processing. Personal information that was destroyed due to the request of users or legal representatives is processed as mentioned in “3. Personal Information Processing and Period of Storage" and is not allowed to be browsed or used for other purposes. Under applicable law, users have the right to deny automatic collection of personal information or to request an explanation for such collection.
9. Privacy Protection Officer and Responsible Department [Privacy Protection Officer and Responsible Department] Chief Officer: Jimin Kim Contact : 82)31-698-3001 Department: Management Support Department email : hivelab_hr@hivelab.co.kr	9. Privacy Protection Officer and Responsible Department (revised) [Privacy Protection Officer and Responsible Department] Privacy Protection Officer: Kim Hyunwoo Contact: 031)698-3001 Department: People Department Email: hivelab_hr@hivelab.co.kr
10. Installation and Operation of Visual Data Processing Devices (newly added in the amended policy)	10. Installation and Operation of Visual Data Processing Devices (newly added) Under applicable law, the company installs and operates visual data processing devices for the following purposes. Safety of facilities and prevention of fire Crime prevention for user’s safety [The Place of Installation, Scope of Photographing, and Number of Devices] Hallway/lounge/server room on the 8th floor of the headquarters office: 5 devices Hallway/lounge/server room on the 9th floor of the headquarters office: 4 devices [Contact Point of the Chief Officer and Staffs with Access] Chief Officer: Kim Hyunwoo (People Department, 031-698-3001) Staff with Access: Song Nakhyeon (General Affairs, 031-698-3001) Staff with Access: Park Jinyoung (General Affairs, 031-698-3001) [The Hours of Photographing, Period and Place of Storage, and Processing] Hours of photographing: 24 hours Storage period: 180 days from the day of photographing (if device storage is at full capacity, visual information is automatically deleted from the oldest one in order) Storage place: server room on each floor Processing: the company records requests for access or destruction of the personal visual information, provision of the information to a third party, and use of the information beyond the purposes it was collected. Once the storage period is expired, the information is permanently destroyed by using secure methods that make the information unrecoverable (shredding or incineration in case of printing). [Access to Personal Visual Information and its Location] How to access: please contact the chief officer in advance and then visit. The location: server room on each floor [Process for a data subject’s Request of Visual Information or Others] If data subjects submit a request to view, destroy, or confirm the existence of their personal visual information, they can do so by contacting the designated contact point. Provided, however, that this applies to personal visual information of the subject being recorded or the information that is clearly necessary for urgent protection of life, body, or property of the subject. The company shall take measures to process the request to view, destroy, or confirm visual information without delay. [Process for Security of Visual Information] To ensure the physical security of personal visual information, the company stores and manages the information in a restricted area that prohibits unauthorized entry. Only a minimum number of authorized personnel are granted to have access to the information. Further, to prevent forgery or tampering, the company records the creation date of information, the purpose of access, the accessing person, and the date of access whenever someone accesses information.

HIVELAB

Privacy Policy

1. Collection of Personal Information

2. Use of Collected Personal Information

3. Personal Information Processing and Period of storage

4. Provision of Personal Information

5. Destruction of Personal Information

6. Securing the Safety of Personal Information

7. The users’ Rights and Obligations

8. Installation, Operation, and Rejection of Tool for the Collection of Personal Information

9. Privacy Protection Officer and Responsible Department

10. Installation and Operation of Visual Data Processing Devices

11. Comparative Table of the Privacy Policy (Enforcement Date: April 10, 2024)