News : HIVELAB

HIVELAB thực hiện đổi mới toàn diện nền tảng kỹ thuật số nhân kỷ niệm 50 năm thành lập Tập đoàn HDC 2026.04.14

HIVELAB cho biết họ đã tăng cường định vị thương hiệu kỹ thuật số (digital branding) bằng cách thực hiện toàn bộ việc xây dựng, vận hành trang web và cải tiến nền tảng trong dự án đổi mới kỹ thuật số nhân dịp kỷ niệm 50 năm thành lập Tập đoàn HDC. Dự án lần này được triển khai nhằm phản ánh bản sắc thương hiệu mới và chiến lược trung dài hạn của tập đoàn.

Không chỉ làm mới trang web đơn thuần, lần cải tiến này tập trung vào việc thiết kế lại UX/UI và cấu trúc lại nền tảng lấy nội dung làm trung tâm, nhằm tăng cường năng lực cạnh tranh trong truyền thông thương hiệu. HIVELAB đã cải thiện trải nghiệm người dùng trên toàn bộ web và di động, đồng thời xây dựng một nền tảng kỹ thuật số có thể truyền tải thông điệp thương hiệu và chiến lược kinh doanh của tập đoàn một cách nhất quán.

HIVELAB đã thiết lập định hướng cốt lõi là "hoàn thiện trải nghiệm người dùng lấy nội dung làm trung tâm", đồng thời tăng tỷ trọng nội dung trực quan, áp dụng tương tác dựa trên hình ảnh, video và thiết kế chuyển động (motion design). Ngoài ra, thông qua việc tái cấu trúc thông tin (IA) có cân nhắc đến khả năng tiếp cận theo từng loại người dùng và xây dựng môi trường web đáp ứng (responsive web), công ty đã đảm bảo cung cấp trải nghiệm tối ưu trên nhiều thiết bị khác nhau. Việc cải thiện luồng tìm kiếm thông tin doanh nghiệp và thông tin mở bán bất động sản, đồng thời áp dụng các trang theo dạng kể chuyện (storytelling) để tăng mức độ gắn kết với thương hiệu cũng là điểm nổi bật của dự án này.

Đặc biệt, sự tích hợp trải nghiệm kỹ thuật số giữa các công ty trực thuộc chính đã được hiện thực hóa. HIVELAB đã hoàn thành việc xây dựng trang web thương hiệu 'SEOUL ONE' vào tháng 11 năm 2024 và đồng loạt hoàn thành renewal trang chủ chính thức của 'IPARK' cùng 'HDC Holdings' vào tháng 3 năm 2026. Trang web doanh nghiệp của IPARK Hyundai Development Company cũng dự kiến sẽ ra mắt vào tháng 7 tới, phản ánh định hướng thương hiệu mới.

Cùng với đó, từ năm 2023, HIVELAB đã và đang liên tục hỗ trợ vận hành các trang web thương hiệu chính như IPARK, IPARK Hyundai Development Company, HDC Holdings, Quỹ Pony Chung, SEOUL ONE… đồng thời cung cấp trải nghiệm người dùng nhất quán thông qua việc tham gia vào xây dựng, vận hành các trang web teaser và web chính thức (grand site) về mở bán nhà ở.

Về mặt cơ sở hạ tầng, từ năm 2024, công ty đã từng bước chuyển đổi các tài sản kỹ thuật số chính của HDC sang môi trường đám mây AWS, cũng như đảm nhận việc vận hành và bảo trì máy chủ. Nhờ vậy, hiệu suất và tính ổn định của trang web được nâng cao, tạo ra một cấu trúc có thể phản hồi linh hoạt với việc mở rộng dịch vụ trong tương lai.

Công ty cũng đã áp dụng các công nghệ mới nhất như tạo nội dung hình ảnh/video dựa trên AI, tối ưu hóa công cụ tìm kiếm (SEO), tuân thủ tiêu chuẩn và khả năng tiếp cận web, cải thiện tốc độ tải và hiệu suất kết xuất (rendering). Thông qua thiết kế kiến trúc dạng mô-đun, HIVELAB đã tạo một cấu trúc giúp dễ dàng mở rộng chức năng và nâng cấp dịch vụ, góp phần xây dựng môi trường kỹ thuật số bền vững.

CEO của HIVELAB, ông Seo Jong Hyuk, cho biết: "Dự án lần này là một ví dụ điển hình về xây dựng thương hiệu kỹ thuật số End-to-End, bao quát từ khâu xây dựng đến vận hành và cơ sở hạ tầng. Dựa trên trải nghiệm thương hiệu và nền tảng công nghệ mới, chúng tôi sẽ tiếp tục củng cố năng lực cạnh tranh kỹ thuật số của Tập đoàn HDC."

Mặt khác, dựa trên sự hợp tác với Tập đoàn HDC, HIVELAB có kế hoạch sẽ tiếp tục hỗ trợ vận hành dịch vụ trực tuyến của các công ty trực thuộc chính cũng như các dự án kỹ thuật số mới trong tương lai.

Nguồn: EDAILY →

HIVELAB thực hiện nội dung bức tường truyền thông (media wall) siêu lớn tại '101 Seongsu' của JUNGSAEMMOOL Beauty bằng công nghệ AI
HIVELAB đã ứng dụng công nghệ AI để sản xuất nội dung cho bức tường truyền thông (media wall) khổng lồ tại cửa hàng flagship ‘101 Seongsu’ của thương hiệu JUNGSAEMMOOL Beauty. Dự án này không chỉ mang đến một trải nghiệm thương hiệu sống động, đắm chìm mà còn tối ưu hóa được hiệu suất sản xuất.
2026.03.31

Vui lòng tham khảo
Company Brochure
để hiểu rõ hơn về chúng tôi. :-)

COMPANY
BROCHURE

Bạn đã sẵn sàng đồng hành cùng HIVELAB?

Tư vấn dự án Tuyển dụng

CAREER

Hivelab
- Seoul
  sales@hivelab.co.kr
- Hanoi
  sales.vn@hivelab.com
- Tokyo
  sales.jp@hivelab.com
Keystone
- Seoul
  keystone@keystonemc.com
- Bangkok
  th_admin@keystonemc.com
- Jakarta
  keystoneinni@keystonemc.com
- Singapore
  sg@keystonemc.com
- Kuala Lumpur
  karen.cheong@keystonemc.com
Hivelab Studio
- Seoul
  hls001@hivelabstudio.co.kr

Previous policy from July 13, 2020, to April 09, 2024	Amended policy from April 10, 2024
1. Collection of Personal Information The following personal information is collected via the web page, paper, phone, fax, etc.	1. Collection of Personal Information (revised) The following personal information is collected via the web page, paper, phone, fax, email, and other electronic method, etc.
2. Use of Collected Personal Information Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting	2. Use of Collected Personal Information (revised) [Recruiting] Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting [Project Inquiry or Request] Client identification, inquiry of request confirmation, and communication
3. Personal Information Processing and Period of storage The stored personal information will be destroyed after being kept for one (1) year from the day of consent, or five (5) years if there was an additional consent. However, if the job candidate withdraws the consent and request for destruction, the company destroys the stored personal information without delay.	3. Personal Information Processing and Period of storage (revised) [Recruiting] For job candidates, the stored personal information will be destroyed after being kept for one (1) year from the day of job application, or five (5) years if there is additional consent from the candidate. However, if the job candidate withdraws the consent and requests for destruction, the company destroys the stored personal information without delay. [Project Inquiry or Request] The company retains personal information of a client who makes an inquiry or requests a project for 3 years and destroys the information after the retention period ends.
7. The Users’ Rights and Obligations Users may view and edit his/her personal information and may request for destruction or withdrawal of the information at any time. Please write, call or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. Personal information that was destroyed due to the user’s request is processed as mentioned in “3", and is not allowed to browse or use for other purposes.	7. The Users’ Rights and Obligations (revised) Users may view and edit their personal information and have the rights to transmit the information, request modification or destruction of the information, suspend the processing of the information, or withdraw consent to the processing of the personal information at any time. Provided, under applicable law, that the company may deny a user’s request to suspend processing. In such case, the company shall provide the reason for the denial to the user. Please write, call, or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. For a child under 14 years of age, their legal representatives may view or modify the child's personal information. They may also request to destroy the child's information or suspend processing. Personal information that was destroyed due to the request of users or legal representatives is processed as mentioned in “3. Personal Information Processing and Period of Storage" and is not allowed to be browsed or used for other purposes. Under applicable law, users have the right to deny automatic collection of personal information or to request an explanation for such collection.
9. Privacy Protection Officer and Responsible Department [Privacy Protection Officer and Responsible Department] Chief Officer: Jimin Kim Contact : 82)31-698-3001 Department: Management Support Department email : hivelab_hr@hivelab.co.kr	9. Privacy Protection Officer and Responsible Department (revised) [Privacy Protection Officer and Responsible Department] Privacy Protection Officer: Kim Hyunwoo Contact: 031)698-3001 Department: People Department Email: hivelab_hr@hivelab.co.kr
10. Installation and Operation of Visual Data Processing Devices (newly added in the amended policy)	10. Installation and Operation of Visual Data Processing Devices (newly added) Under applicable law, the company installs and operates visual data processing devices for the following purposes. Safety of facilities and prevention of fire Crime prevention for user’s safety [The Place of Installation, Scope of Photographing, and Number of Devices] Hallway/lounge/server room on the 8th floor of the headquarters office: 5 devices Hallway/lounge/server room on the 9th floor of the headquarters office: 4 devices [Contact Point of the Chief Officer and Staffs with Access] Chief Officer: Kim Hyunwoo (People Department, 031-698-3001) Staff with Access: Song Nakhyeon (General Affairs, 031-698-3001) Staff with Access: Park Jinyoung (General Affairs, 031-698-3001) [The Hours of Photographing, Period and Place of Storage, and Processing] Hours of photographing: 24 hours Storage period: 180 days from the day of photographing (if device storage is at full capacity, visual information is automatically deleted from the oldest one in order) Storage place: server room on each floor Processing: the company records requests for access or destruction of the personal visual information, provision of the information to a third party, and use of the information beyond the purposes it was collected. Once the storage period is expired, the information is permanently destroyed by using secure methods that make the information unrecoverable (shredding or incineration in case of printing). [Access to Personal Visual Information and its Location] How to access: please contact the chief officer in advance and then visit. The location: server room on each floor [Process for a data subject’s Request of Visual Information or Others] If data subjects submit a request to view, destroy, or confirm the existence of their personal visual information, they can do so by contacting the designated contact point. Provided, however, that this applies to personal visual information of the subject being recorded or the information that is clearly necessary for urgent protection of life, body, or property of the subject. The company shall take measures to process the request to view, destroy, or confirm visual information without delay. [Process for Security of Visual Information] To ensure the physical security of personal visual information, the company stores and manages the information in a restricted area that prohibits unauthorized entry. Only a minimum number of authorized personnel are granted to have access to the information. Further, to prevent forgery or tampering, the company records the creation date of information, the purpose of access, the accessing person, and the date of access whenever someone accesses information.

HIVELAB

Privacy Policy

1. Collection of Personal Information

2. Use of Collected Personal Information

3. Personal Information Processing and Period of storage

4. Provision of Personal Information

5. Destruction of Personal Information

6. Securing the Safety of Personal Information

7. The users’ Rights and Obligations

8. Installation, Operation, and Rejection of Tool for the Collection of Personal Information

9. Privacy Protection Officer and Responsible Department

10. Installation and Operation of Visual Data Processing Devices

11. Comparative Table of the Privacy Policy (Enforcement Date: April 10, 2024)