News : HIVELAB

HIVELAB thực hiện nội dung bức tường truyền thông (media wall) siêu lớn tại '101 Seongsu' của JUNGSAEMMOOL Beauty bằng công nghệ AI 2026.03.31

Digital Marketing Agency HIVELAB (CEO Seo Jong-hyuk) thông báo đã sản xuất và ra mắt thành công nội dung bức tường truyền thông siêu lớn cho cửa hàng flagship 'JUNGSAEMMOOL Beauty 101 Seongsu' của thương hiệu K-Beauty danh tiếng JUNGSAEMMOOL Beauty, thông qua ứng dụng năng lực công nghệ AI.

Dự án lần này được thực hiện với mục tiêu là bức tường truyền thông khổng lồ cao 3 tầng bên trong 'JUNGSAEMMOOL Beauty 101 Seongsu', nơi vốn đã trở thành điểm nhấn của khu Seongsu-dong. Để phù hợp với season theme mang tên 'Blooming Youtiful' của JUNGSAEMMOOL Beauty, HIVELAB đã tập trung vào việc mang đến trải nghiệm đắm chìm đầy siêu thực, khiến du khách có cảm giác như đang thoát khỏi chốn đô thị để bước vào một cánh đồng hoa cúc rộng lớn.

Đặc biệt, nội dung lần này đang thu hút sự chú ý vì đây là dự án áp dụng toàn diện giải pháp sáng tạo AI mới nhất của HIVELAB. Bằng cách sử dụng AI để thể hiện một cách tinh xảo kết cấu và chuyển động của các vật thể tự nhiên phức tạp, HIVELAB đã rút ngắn đáng kể hơn 50% thời gian sản xuất so với phương pháp sản xuất video truyền thống. Nhờ đó, công ty đã nhận được sự hài lòng cao từ khách hàng khi đạt cả hai mục tiêu là hiệu quả cao và chất lượng áp đảo trong thị trường nội dung media wall cỡ lớn, vốn thường được xếp vào loại dự án dài hạn và chi phí cao.

Nội dung 'Blooming Youtiful' được thể hiện qua bức tường truyền thông đã truyền tải sự sinh động của những bông hoa cúc nở rộ rực rỡ cùng vẻ đẹp nguyên bản mà thương hiệu hướng tới, tạo nên sự kỳ diệu về mặt thị giác. Bức tường đang đóng vai trò visual cốt lõi trong việc khắc sâu bản sắc thương hiệu (brand identity) độc đáo của JUNGSAEMMOOL Beauty vào tâm trí du khách trong và ngoài nước khi đến thăm Seongsu-dong.

Đại diện của HIVELAB cho biết: "Dự án lần này là minh chứng cho thấy công nghệ AI của HIVELAB không chỉ dừng lại ở mức độ nâng cao hiệu suất, mà đã hoàn toàn khẳng định vị thế như một công cụ sáng tạo giúp tối đa hóa giá trị nghệ thuật của thương hiệu." Đại diện HIVELAB cũng nói thêm: "Trong tương lai, chúng tôi sẽ tiếp tục mang đến những nội dung sáng tạo khác biệt, kết hợp giữa không gian, công nghệ AI và nghệ thuật kể chuyện (storytelling)".

HIVELAB 4 năm liên tiếp trúng thầu hợp đồng agency thường niên lĩnh vực marketing content cho mảng bán dẫn của bộ phận DS, thuộc Samsung Electronics
HIVELAB đã trúng thầu hợp đồng Agency thường niên phụ trách nội dung tiếp thị bán dẫn cho bộ phận DS của Samsung Electronics trong năm thứ 4 liên tiếp. Công ty sẽ tiếp tục củng cố năng lực cạnh tranh marketing trên toàn cầu thông qua giải pháp Hybrid AX dựa trên nền tảng AI.
2026.03.31

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Hivelab
- Seoul
  sales@hivelab.co.kr
- Hanoi
  sales.vn@hivelab.com
- Tokyo
  sales.jp@hivelab.com
Keystone
- Seoul
  keystone@keystonemc.com
- Bangkok
  th_admin@keystonemc.com
- Jakarta
  keystoneinni@keystonemc.com
- Singapore
  sg@keystonemc.com
- Kuala Lumpur
  karen.cheong@keystonemc.com
Hivelab Studio
- Seoul
  hls001@hivelabstudio.co.kr

Previous policy from July 13, 2020, to April 09, 2024	Amended policy from April 10, 2024
1. Collection of Personal Information The following personal information is collected via the web page, paper, phone, fax, etc.	1. Collection of Personal Information (revised) The following personal information is collected via the web page, paper, phone, fax, email, and other electronic method, etc.
2. Use of Collected Personal Information Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting	2. Use of Collected Personal Information (revised) [Recruiting] Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting [Project Inquiry or Request] Client identification, inquiry of request confirmation, and communication
3. Personal Information Processing and Period of storage The stored personal information will be destroyed after being kept for one (1) year from the day of consent, or five (5) years if there was an additional consent. However, if the job candidate withdraws the consent and request for destruction, the company destroys the stored personal information without delay.	3. Personal Information Processing and Period of storage (revised) [Recruiting] For job candidates, the stored personal information will be destroyed after being kept for one (1) year from the day of job application, or five (5) years if there is additional consent from the candidate. However, if the job candidate withdraws the consent and requests for destruction, the company destroys the stored personal information without delay. [Project Inquiry or Request] The company retains personal information of a client who makes an inquiry or requests a project for 3 years and destroys the information after the retention period ends.
7. The Users’ Rights and Obligations Users may view and edit his/her personal information and may request for destruction or withdrawal of the information at any time. Please write, call or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. Personal information that was destroyed due to the user’s request is processed as mentioned in “3", and is not allowed to browse or use for other purposes.	7. The Users’ Rights and Obligations (revised) Users may view and edit their personal information and have the rights to transmit the information, request modification or destruction of the information, suspend the processing of the information, or withdraw consent to the processing of the personal information at any time. Provided, under applicable law, that the company may deny a user’s request to suspend processing. In such case, the company shall provide the reason for the denial to the user. Please write, call, or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. For a child under 14 years of age, their legal representatives may view or modify the child's personal information. They may also request to destroy the child's information or suspend processing. Personal information that was destroyed due to the request of users or legal representatives is processed as mentioned in “3. Personal Information Processing and Period of Storage" and is not allowed to be browsed or used for other purposes. Under applicable law, users have the right to deny automatic collection of personal information or to request an explanation for such collection.
9. Privacy Protection Officer and Responsible Department [Privacy Protection Officer and Responsible Department] Chief Officer: Jimin Kim Contact : 82)31-698-3001 Department: Management Support Department email : hivelab_hr@hivelab.co.kr	9. Privacy Protection Officer and Responsible Department (revised) [Privacy Protection Officer and Responsible Department] Privacy Protection Officer: Kim Hyunwoo Contact: 031)698-3001 Department: People Department Email: hivelab_hr@hivelab.co.kr
10. Installation and Operation of Visual Data Processing Devices (newly added in the amended policy)	10. Installation and Operation of Visual Data Processing Devices (newly added) Under applicable law, the company installs and operates visual data processing devices for the following purposes. Safety of facilities and prevention of fire Crime prevention for user’s safety [The Place of Installation, Scope of Photographing, and Number of Devices] Hallway/lounge/server room on the 8th floor of the headquarters office: 5 devices Hallway/lounge/server room on the 9th floor of the headquarters office: 4 devices [Contact Point of the Chief Officer and Staffs with Access] Chief Officer: Kim Hyunwoo (People Department, 031-698-3001) Staff with Access: Song Nakhyeon (General Affairs, 031-698-3001) Staff with Access: Park Jinyoung (General Affairs, 031-698-3001) [The Hours of Photographing, Period and Place of Storage, and Processing] Hours of photographing: 24 hours Storage period: 180 days from the day of photographing (if device storage is at full capacity, visual information is automatically deleted from the oldest one in order) Storage place: server room on each floor Processing: the company records requests for access or destruction of the personal visual information, provision of the information to a third party, and use of the information beyond the purposes it was collected. Once the storage period is expired, the information is permanently destroyed by using secure methods that make the information unrecoverable (shredding or incineration in case of printing). [Access to Personal Visual Information and its Location] How to access: please contact the chief officer in advance and then visit. The location: server room on each floor [Process for a data subject’s Request of Visual Information or Others] If data subjects submit a request to view, destroy, or confirm the existence of their personal visual information, they can do so by contacting the designated contact point. Provided, however, that this applies to personal visual information of the subject being recorded or the information that is clearly necessary for urgent protection of life, body, or property of the subject. The company shall take measures to process the request to view, destroy, or confirm visual information without delay. [Process for Security of Visual Information] To ensure the physical security of personal visual information, the company stores and manages the information in a restricted area that prohibits unauthorized entry. Only a minimum number of authorized personnel are granted to have access to the information. Further, to prevent forgery or tampering, the company records the creation date of information, the purpose of access, the accessing person, and the date of access whenever someone accesses information.

HIVELAB

Privacy Policy

1. Collection of Personal Information

2. Use of Collected Personal Information

3. Personal Information Processing and Period of storage

4. Provision of Personal Information

5. Destruction of Personal Information

6. Securing the Safety of Personal Information

7. The users’ Rights and Obligations

8. Installation, Operation, and Rejection of Tool for the Collection of Personal Information

9. Privacy Protection Officer and Responsible Department

10. Installation and Operation of Visual Data Processing Devices

11. Comparative Table of the Privacy Policy (Enforcement Date: April 10, 2024)