News : HIVELAB

Hivelab được chọn làm digital marketing agency cho Volkswagen Group Korea 2025.09.11

Công ty digital marketing Hivelab cho biết đã được chọn là đối tác cuối cùng trong gói thầu cạnh tranh do Volkswagen Group Korea tổ chức ngày 27/6 vừa qua, và sẽ thực hiện quan hệ đối tác dài hạn trong 3 năm, từ tháng 10/2025 đến tháng 9/2028.

Theo đánh giá, việc trúng thầu lần này là kết quả của kinh nghiệm dày dạn mà Hivelab đã tích lũy trong việc vận hành thương hiệu toàn cầu, năng lực sáng tạo khác biệt, cùng thế mạnh trong các giải pháp MarTech (Marketing Technology) dựa trên AI và dữ liệu. Hivelab dự kiến áp dụng toàn diện quy trình vận hành dựa trên dữ liệu, bao gồm phân tích hiệu suất dựa trên GA4, chiến lược SEO và nội dung, sản xuất creative cho chiến dịch, thử nghiệm A/B và tự động hóa dashboard.

Để hỗ trợ các hoạt động marketing đa dạng và CSR của Volkswagen Group Korea, Hivelab sẽ phụ trách toàn diện các hạng mục: ▲Lập kế hoạch và sản xuất nội dung số ▲Vận hành website/mobile chính thức và các landing page ▲Quản lý kênh SNS và YouTube ▲Vận hành media hiệu suất (tìm kiếm, hiển thị, video) ▲CRM và marketing giữ chân khách hàng, cũng như toàn bộ hoạt động digital tích hợp.

Đại diện Hivelab chia sẻ: “Quan hệ đối tác lần này là cơ hội để năng lực công nghệ và sáng tạo của Hivelab kết hợp với thương hiệu ô tô toàn cầu, tạo nên sức mạnh cộng hưởng lớn hơn. Chúng tôi sẽ mang đến giải pháp digital marketing tích hợp nhằm tối đa hóa giá trị thương hiệu của tập đoàn và trải nghiệm khách hàng.”

Trong khi đó, Volkswagen Group Korea hiện đang vận hành các thương hiệu như Volkswagen, Audi, Bentley, và Lamborghini tại thị trường Hàn Quốc. Ở cấp độ tập đoàn, công ty đang thúc đẩy sức mạnh cộng hưởng thông qua hệ thống nhóm thương hiệu theo các phân khúc Core, Progressive, và Sports Luxury.

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Tư vấn dự án Tuyển dụng

Previous policy from July 13, 2020, to April 09, 2024	Amended policy from April 10, 2024
1. Collection of Personal Information The following personal information is collected via the web page, paper, phone, fax, etc.	1. Collection of Personal Information (revised) The following personal information is collected via the web page, paper, phone, fax, email, and other electronic method, etc.
2. Use of Collected Personal Information Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting	2. Use of Collected Personal Information (revised) [Recruiting] Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting [Project Inquiry or Request] Client identification, inquiry of request confirmation, and communication
3. Personal Information Processing and Period of storage The stored personal information will be destroyed after being kept for one (1) year from the day of consent, or five (5) years if there was an additional consent. However, if the job candidate withdraws the consent and request for destruction, the company destroys the stored personal information without delay.	3. Personal Information Processing and Period of storage (revised) [Recruiting] For job candidates, the stored personal information will be destroyed after being kept for one (1) year from the day of job application, or five (5) years if there is additional consent from the candidate. However, if the job candidate withdraws the consent and requests for destruction, the company destroys the stored personal information without delay. [Project Inquiry or Request] The company retains personal information of a client who makes an inquiry or requests a project for 3 years and destroys the information after the retention period ends.
7. The Users’ Rights and Obligations Users may view and edit his/her personal information and may request for destruction or withdrawal of the information at any time. Please write, call or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. Personal information that was destroyed due to the user’s request is processed as mentioned in “3", and is not allowed to browse or use for other purposes.	7. The Users’ Rights and Obligations (revised) Users may view and edit their personal information and have the rights to transmit the information, request modification or destruction of the information, suspend the processing of the information, or withdraw consent to the processing of the personal information at any time. Provided, under applicable law, that the company may deny a user’s request to suspend processing. In such case, the company shall provide the reason for the denial to the user. Please write, call, or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. For a child under 14 years of age, their legal representatives may view or modify the child's personal information. They may also request to destroy the child's information or suspend processing. Personal information that was destroyed due to the request of users or legal representatives is processed as mentioned in “3. Personal Information Processing and Period of Storage" and is not allowed to be browsed or used for other purposes. Under applicable law, users have the right to deny automatic collection of personal information or to request an explanation for such collection.
9. Privacy Protection Officer and Responsible Department [Privacy Protection Officer and Responsible Department] Chief Officer: Jimin Kim Contact : 82)31-698-3001 Department: Management Support Department email : hivelab_hr@hivelab.co.kr	9. Privacy Protection Officer and Responsible Department (revised) [Privacy Protection Officer and Responsible Department] Privacy Protection Officer: Kim Hyunwoo Contact: 031)698-3001 Department: People Department Email: hivelab_hr@hivelab.co.kr
10. Installation and Operation of Visual Data Processing Devices (newly added in the amended policy)	10. Installation and Operation of Visual Data Processing Devices (newly added) Under applicable law, the company installs and operates visual data processing devices for the following purposes. Safety of facilities and prevention of fire Crime prevention for user’s safety [The Place of Installation, Scope of Photographing, and Number of Devices] Hallway/lounge/server room on the 8th floor of the headquarters office: 5 devices Hallway/lounge/server room on the 9th floor of the headquarters office: 4 devices [Contact Point of the Chief Officer and Staffs with Access] Chief Officer: Kim Hyunwoo (People Department, 031-698-3001) Staff with Access: Song Nakhyeon (General Affairs, 031-698-3001) Staff with Access: Park Jinyoung (General Affairs, 031-698-3001) [The Hours of Photographing, Period and Place of Storage, and Processing] Hours of photographing: 24 hours Storage period: 180 days from the day of photographing (if device storage is at full capacity, visual information is automatically deleted from the oldest one in order) Storage place: server room on each floor Processing: the company records requests for access or destruction of the personal visual information, provision of the information to a third party, and use of the information beyond the purposes it was collected. Once the storage period is expired, the information is permanently destroyed by using secure methods that make the information unrecoverable (shredding or incineration in case of printing). [Access to Personal Visual Information and its Location] How to access: please contact the chief officer in advance and then visit. The location: server room on each floor [Process for a data subject’s Request of Visual Information or Others] If data subjects submit a request to view, destroy, or confirm the existence of their personal visual information, they can do so by contacting the designated contact point. Provided, however, that this applies to personal visual information of the subject being recorded or the information that is clearly necessary for urgent protection of life, body, or property of the subject. The company shall take measures to process the request to view, destroy, or confirm visual information without delay. [Process for Security of Visual Information] To ensure the physical security of personal visual information, the company stores and manages the information in a restricted area that prohibits unauthorized entry. Only a minimum number of authorized personnel are granted to have access to the information. Further, to prevent forgery or tampering, the company records the creation date of information, the purpose of access, the accessing person, and the date of access whenever someone accesses information.

HIVELAB VINA

Privacy Policy

1. Collection of Personal Information

2. Use of Collected Personal Information

3. Personal Information Processing and Period of storage

4. Provision of Personal Information

5. Destruction of Personal Information

6. Securing the Safety of Personal Information

7. The users’ Rights and Obligations

8. Installation, Operation, and Rejection of Tool for the Collection of Personal Information

9. Privacy Protection Officer and Responsible Department

10. Installation and Operation of Visual Data Processing Devices

11. Comparative Table of the Privacy Policy (Enforcement Date: April 10, 2024)