Digital marketing agency HIVELAB (CEO Jong-hyuk Seo) announced that it has successfully produced and unveiled large-scale media wall content for ‘JUNGSAEMMOOL Beauty 101 Seongsu,’ the flagship store of JUNGSAEMMOOL Beauty, a renowned name in K-beauty, by leveraging AI technology.

This project targeted a massive media wall spanning three floors inside ‘JUNGSAEMMOOL Beauty 101 Seongsu,’ a landmark in Seongsu-dong. Aligning with JUNGSAEMMOOL Beauty’s seasonal theme ‘Blooming Youtiful,’ HIVELAB focused on delivering a surreal and immersive experience, allowing visitors to feel as if they have stepped out of the city into a vast field of blooming daisies.

Notably, the project stands out for its full-scale adoption of HIVELAB’s latest AI creative solutions. By utilizing AI to precisely recreate the textures and movements of complex natural elements, HIVELAB dramatically reduced production time by more than 50% compared to traditional video production methods. This achievement demonstrates both high efficiency and outstanding quality in the large-scale media wall content market, which has traditionally been associated with high costs and long timelines, resulting in strong client satisfaction.

The “Blooming Youtiful” content realized through the media wall vividly captures the vitality of blooming daisies and expresses the brand’s philosophy of natural beauty through striking visual storytelling. It serves as a key visual element that leaves a lasting impression of JUNGSAEMMOOL Beauty’s unique brand identity on both domestic and international visitors to Seongsu-dong.

A representative from HIVELAB stated, “This project is a case proving that HYBE Lab’s AI technology has gone beyond merely increasing efficiency and has become a powerful creative tool that maximizes a brand’s artistic value,” adding, “Moving forward, we will continue to showcase differentiated creative experiences that combines space, AI technology, and storytelling.”