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HIVELAB Selected as Marketing Digital Agency for Volkswagen Group Korea 2025.09.11
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Digital marketing agency HIVELAB announced that it was finally selected in the competitive bidding for Volkswagen Group Korea’s marketing digital agency held on June 27, and will carry out a long-term partnership for three years from October 2025 to September 2028.


This contract is evaluated as the result of recognition of HIVELAB’s accumulated experience in operating global brands, differentiated creativity, and AI·data-based MarTech (Marketing Technology) solution capabilities. HIVELAB plans to fully apply data-driven operation processes, including GA4-based performance analysis, SEO·content strategy, campaign creative production, A/B testing, and dashboard automation.


To support Volkswagen Group Korea’s various brand marketing and CSR activities, HIVELAB will be responsible for comprehensive digital operations, including ▲digital content planning and production ▲official web/mobile and landing page operation ▲SNS and YouTube channel management ▲performance media operation such as search, display, and video ▲CRM and retention marketing.


A HIVELAB official said, “This partnership is an opportunity for HIVELAB’s technology and creativity to meet a global automobile brand and create greater synergy,” and added, “We will present an integrated digital marketing solution that can maximize the group’s brand value and customer experience.”


Meanwhile, Volkswagen Group Korea operates brands such as Volkswagen, Audi, Bentley, and Lamborghini in Korea (based on brand portfolio), and at the group level, strengthens synergy through a brand group system including Core, Progressive, and Sports Luxury.


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