News : HIVELAB

HIVELAB mua lại công ty quảng cáo kỹ thuật số 'Keystone Marketing Company' 2024.04.01

Vào ngày 01/04/2024, công ty tiếp thị kỹ thuật số toàn cầu HIVELAB đã thông báo họ đã mua lại công ty quảng cáo kỹ thuật số Keystone Marketing Company.

Thông qua việc mua lại Keystone Marketing Company, HIVELAB dự định sẽ tái định nghĩa vị trí kinh doanh và tăng cường năng lực marketing của mình. HIVELAB sẽ sở hữu năng lực để thực hiện tất cả các bước từ phân tích sản phẩm và dịch vụ, tư vấn thương hiệu, chiến lược thương hiệu, chiến lược sáng tạo và sản xuất, xây dựng nền tảng, chiến lược truyền thông, đến triển khai marketing hiệu suất kỹ thuật số, tất cả trong một quy trình liền mạch. Điều này sẽ giúp công ty nhanh chóng mở rộng hoạt động kinh doanh và mở rộng chiến lược tăng trưởng.

Đặc biệt, sự kết hợp giữa năng lực sáng tạo và kỹ thuật trong lĩnh vực marketing kỹ thuật số của HIVELAB với kinh nghiệm tích lũy trong lĩnh vực quảng cáo kỹ thuật số của Keystone Marketing Company sẽ tạo ra những sự cộng hưởng đầy triển vọng giữa hai công ty.

Được thành lập vào năm 2012, HIVELAB là một agency chuyên về lĩnh vực liên quan đến trải nghiệm người dùng như thiết kế UX/UI, game, branding, dịch vụ web và di động, lập kế hoạch chiến lược và marketing thương hiệu. HIVELAB đã khẳng định vị thế một agency kỹ thuật số toàn diện, xuất sắc trong lĩnh vực nền tảng số và marketing. Tính đến nay, công ty đã hợp tác với hơn 300 công ty lớn trong và ngoài nước, bao gồm Samsung Electronics, Cheil Worldwide, Naver, Kakao, Disney Korea, Amorepacific, Hyundai Industrial Development, Netmarble, Supercell, Krafton, Riot Games v..v...

Kể từ khi thành lập vào năm 2010, Keystone Marketing Company đã đạt được sự phát triển liên tục với mạng lưới tại các quốc gia châu Á như Indonesia, Việt Nam, Thái Lan, Malaysia. Công ty đã ghi nhận doanh thu quảng cáo đứng trong top cao nhất (140 tỷ won vào năm 2022) vượt qua nhiều agency quảng cáo độc lập hàng đầu Hàn Quốc, và được đánh giá là một doanh nghiệp mạnh mẽ và vững chắc.

Đại diện phía HIVELAB cho biết: "Thương vụ sáp nhập này sẽ giúp chúng tôi tăng tốc sự phát triển về cả số lượng và chất lượng thông qua việc đa dạng hóa các lĩnh vực kinh doanh. Chúng tôi sẽ tập trung toàn bộ năng lực của doanh nghiệp để nâng cao hiệu quả mô hình kinh doanh hiện tại, đồng thời đa dạng hóa tệp khách hàng, tạo ra một cấu trúc giúp cả hai công ty đạt được sự tăng trưởng nhanh chóng."

Ngoài ra, HIVELAB cũng đang nỗ lực xây dựng một lĩnh vực kinh doanh riêng biệt trong thị trường marketing kỹ thuật số dựa trên đội ngũ nhân tài và công nghệ gốc. Trong đó, công ty đã thành lập chi nhánh HIVELAB tại Việt Nam vào năm 2018, công ty thương mại điện tử LINKS vào năm 2019, và gần đây nhất là HIVELAB Studio vào năm ngoái

Nguồn: Báo Kinh doanh Maeil →

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Tư vấn dự án Tuyển dụng

Previous policy from July 13, 2020, to April 09, 2024	Amended policy from April 10, 2024
1. Collection of Personal Information The following personal information is collected via the web page, paper, phone, fax, etc.	1. Collection of Personal Information (revised) The following personal information is collected via the web page, paper, phone, fax, email, and other electronic method, etc.
2. Use of Collected Personal Information Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting	2. Use of Collected Personal Information (revised) [Recruiting] Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting [Project Inquiry or Request] Client identification, inquiry of request confirmation, and communication
3. Personal Information Processing and Period of storage The stored personal information will be destroyed after being kept for one (1) year from the day of consent, or five (5) years if there was an additional consent. However, if the job candidate withdraws the consent and request for destruction, the company destroys the stored personal information without delay.	3. Personal Information Processing and Period of storage (revised) [Recruiting] For job candidates, the stored personal information will be destroyed after being kept for one (1) year from the day of job application, or five (5) years if there is additional consent from the candidate. However, if the job candidate withdraws the consent and requests for destruction, the company destroys the stored personal information without delay. [Project Inquiry or Request] The company retains personal information of a client who makes an inquiry or requests a project for 3 years and destroys the information after the retention period ends.
7. The Users’ Rights and Obligations Users may view and edit his/her personal information and may request for destruction or withdrawal of the information at any time. Please write, call or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. Personal information that was destroyed due to the user’s request is processed as mentioned in “3", and is not allowed to browse or use for other purposes.	7. The Users’ Rights and Obligations (revised) Users may view and edit their personal information and have the rights to transmit the information, request modification or destruction of the information, suspend the processing of the information, or withdraw consent to the processing of the personal information at any time. Provided, under applicable law, that the company may deny a user’s request to suspend processing. In such case, the company shall provide the reason for the denial to the user. Please write, call, or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. For a child under 14 years of age, their legal representatives may view or modify the child's personal information. They may also request to destroy the child's information or suspend processing. Personal information that was destroyed due to the request of users or legal representatives is processed as mentioned in “3. Personal Information Processing and Period of Storage" and is not allowed to be browsed or used for other purposes. Under applicable law, users have the right to deny automatic collection of personal information or to request an explanation for such collection.
9. Privacy Protection Officer and Responsible Department [Privacy Protection Officer and Responsible Department] Chief Officer: Jimin Kim Contact : 82)31-698-3001 Department: Management Support Department email : hivelab_hr@hivelab.co.kr	9. Privacy Protection Officer and Responsible Department (revised) [Privacy Protection Officer and Responsible Department] Privacy Protection Officer: Kim Hyunwoo Contact: 031)698-3001 Department: People Department Email: hivelab_hr@hivelab.co.kr
10. Installation and Operation of Visual Data Processing Devices (newly added in the amended policy)	10. Installation and Operation of Visual Data Processing Devices (newly added) Under applicable law, the company installs and operates visual data processing devices for the following purposes. Safety of facilities and prevention of fire Crime prevention for user’s safety [The Place of Installation, Scope of Photographing, and Number of Devices] Hallway/lounge/server room on the 8th floor of the headquarters office: 5 devices Hallway/lounge/server room on the 9th floor of the headquarters office: 4 devices [Contact Point of the Chief Officer and Staffs with Access] Chief Officer: Kim Hyunwoo (People Department, 031-698-3001) Staff with Access: Song Nakhyeon (General Affairs, 031-698-3001) Staff with Access: Park Jinyoung (General Affairs, 031-698-3001) [The Hours of Photographing, Period and Place of Storage, and Processing] Hours of photographing: 24 hours Storage period: 180 days from the day of photographing (if device storage is at full capacity, visual information is automatically deleted from the oldest one in order) Storage place: server room on each floor Processing: the company records requests for access or destruction of the personal visual information, provision of the information to a third party, and use of the information beyond the purposes it was collected. Once the storage period is expired, the information is permanently destroyed by using secure methods that make the information unrecoverable (shredding or incineration in case of printing). [Access to Personal Visual Information and its Location] How to access: please contact the chief officer in advance and then visit. The location: server room on each floor [Process for a data subject’s Request of Visual Information or Others] If data subjects submit a request to view, destroy, or confirm the existence of their personal visual information, they can do so by contacting the designated contact point. Provided, however, that this applies to personal visual information of the subject being recorded or the information that is clearly necessary for urgent protection of life, body, or property of the subject. The company shall take measures to process the request to view, destroy, or confirm visual information without delay. [Process for Security of Visual Information] To ensure the physical security of personal visual information, the company stores and manages the information in a restricted area that prohibits unauthorized entry. Only a minimum number of authorized personnel are granted to have access to the information. Further, to prevent forgery or tampering, the company records the creation date of information, the purpose of access, the accessing person, and the date of access whenever someone accesses information.

HIVELAB VINA

Privacy Policy

1. Collection of Personal Information

2. Use of Collected Personal Information

3. Personal Information Processing and Period of storage

4. Provision of Personal Information

5. Destruction of Personal Information

6. Securing the Safety of Personal Information

7. The users’ Rights and Obligations

8. Installation, Operation, and Rejection of Tool for the Collection of Personal Information

9. Privacy Protection Officer and Responsible Department

10. Installation and Operation of Visual Data Processing Devices

11. Comparative Table of the Privacy Policy (Enforcement Date: April 10, 2024)